This is No Limits!

Where eagles dare

The Brand

NO LIMITS, an extremely well-known historical brand in sportswear, watchmaking, eyewear and accessories.

To understand the brand it is essential to share some key points: the strength of the brand as an expression of universality and adaptability; the fact that the brand has created a business model based on the strength and versatile nature of its name; its ability to make itself credible in every market sector, establishing itself wherever it is used, making an idea that would otherwise be much less penetrating and effective a winning one.

"NO LIMITS" is the only brand that is easy to memorize and has content that is unrivaled, it is the only brand that has also been able to become a philosophy of life.

The reputation of NO LIMITS on the Italian market according to a recent BVA Doxa survey is equal to 46.6%, with peaks exceeding 50% among men, athletes and those over 45.

No Limits
No Limits Archive
No Limits Archive
No Limits Archive
No Limits Archive
No Limits Archive
No Limits Archive
No Limits Archive
No Limits Archive

The Four Souls

Sport

The red soul. Technical apparel and equipment for those who live sport at the highest level, tested and used by No Limits Team athletes in their epic feats.

Lifestyle

The blue soul. A lifestyle and a positive sports message, to be carried with style in everyday life.

Objects

The green soul. The world of No Limits branded objects: watchmaking, eyewear, accessories and much more.

Enterprise

The orange soul. Sponsorship, co-branding and licensing to bring the power of the brand to your business.

Brand Awareness

27,8%
2005 — Eurisko

In 2005 No Limits commissioned Eurisko to conduct a brand awareness study: the result was enthusiastic, 27.8% of respondents had full perception of the brand.

41,37%
2015 — GfK

In 2015 GfK research confirmed that brand knowledge held at 41.37% compared to 2005.

46,6%
2025 — BVA Doxa

In 2025 BVA Doxa research certifies a brand awareness of 46.6% in the Italian population, with peaks above 50% among men, athletes and those over 45. 85% express a favorable judgment and over 40% rate it as excellent.