Brand Awareness

The growth of No Limits brand awareness through three decades of independent research

Brand Awareness

Three independent studies conducted by leading research institutes confirm the constant growth of No Limits brand awareness among the Italian population

Eurisko
2005
27.8%
Brand Awareness
GfK
2015
41.37%
Brand Awareness
2005

Eurisko Research 2005

In 2005, No Limits commissioned Eurisko, one of Italy's most prestigious research institutes, to conduct a brand awareness study. The survey certified a brand awareness of 27.8% among the Italian population, an extraordinary result for a brand born in the world of extreme sports, confirming No Limits' ability to communicate beyond its original sector.

27.8% Brand Awareness
2015

GfK Research 2015

A new brand awareness study conducted by GfK, a global leader in market research, recorded a brand awareness of 41.37%. In ten years, the brand grew by almost 14 percentage points, confirming the effectiveness of the communication strategy and strong positioning in the Italian market. No Limits established itself as an ultra-categorical brand, recognized well beyond the world of sport.

41.37% Brand Awareness
2025

BVA Doxa Survey 2025

In 2025, No Limits commissioned the renowned research agency BVA Doxa to conduct an in-depth survey on brand awareness and perception. The results confirm the solidity and growth of the brand in the Italian market.

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BVA Doxa Research
46.6%
Brand awareness among the Italian population
With peaks above 50% among men, athletes and people over 45
85%
Favorable judgment
Among those who know the brand, 85% express a positive judgment
89%
Resistant and quality products
79%
Uniqueness and sporting tradition
75.2%
Casual sportswear style

Unstoppable Growth

From 27.8% in 2005 to 46.6% in 2025: No Limits brand awareness has grown by almost 19 percentage points in twenty years. A path of constant growth that testifies to the strength of the brand and its ability to reinvent itself while keeping intact its founding values of courage, adventure and pushing beyond limits.

Brand Identity

No Limits is perceived as a strong brand, with a clear identity linked to the world of sport and adventure. Consumers associate the brand with values of quality, durability and contemporary sporty style.

Methodology

Brand awareness data are based on market research conducted by leading independent institutes (Eurisko, GfK, BVA Doxa) on representative samples of the Italian population aged 18 to 64, using CAWI/CATI methodology.